maandag 3 oktober 2011

Flurry Data Shows #Mobile #Apps Used Hourly By 20 Million Americans

From Evernote:

Flurry Data Shows #Mobile #Apps Used Hourly By 20 Million Americans

Mobile app usage continue to reach new highs in the United States. On Thursday, the latest data from Flurry Analytics, which tracks more than 110,000 mobile apps on iOS, Android, Windows Phone, BlackBerry and J2ME, showed that approximately 20 million Americans access mobile applications on an hourly basis between 7:00 a.m. and 11:00 p.m.

#PayPal On Barriers To #Google Wallet: Mass Adoption Of #NFC Is Years Away

From Evernote:

#PayPal On Barriers To #Google Wallet: Mass Adoption Of #NFC Is Years Away

Clipped from: http://feedproxy.google.com/~r/Techcrunch/~3/wG2TT49oWTE/

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. 

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As you may have read, Google officially launched its mobile payments platform Google Wallet recently, which allows you to pay for products in the real world by tapping your NFC-enabled Android phone against a compatible card reader. Shortly following the initial announcement of the technology in May, payments giant PayPal went on the offensive, filing a lawsuit against Google and two former PayPal executives who now are in charge of mobile payments at Google. Allegations of “misappropriation of trade secrets, and “breach of fiduciary duty” were thrown out against these individuals. Clearly, it’s messy. While the lawsuit itself spoke volumes about PayPal’s view on Google Wallet, the eBay-owned company has not really commented on Google Wallet over the past few months. Until now.

We sat down with PayPal’s director of communications, Anuj Nayar, who candidly gave me the company’s opinions on Google Wallet and NFC technologies. We know that eBay and PayPal have a somewhat interesting view on NFC technology. In a recent earnings call, eBay CEO John jokingly said merchants refer NFC “not for commerce.” But PayPal has dipped its toes in the NFC pool with support for Android, which Nayar explains as ‘keeping an eye’ on the technology.

Nayar says that one advantage he sees with PayPal’s payments platform vs. Google Wallet is that “we’re not asking anyone to do anything different.” He points to the fact that in order to use NFC right now, many consumers would have to change phones to the NFC-enabled Nexus S. “There simply aren’t that many NFC enabled phones out there and we don’t see NFC as something that will happen very quickly,” he explains.

Another challenge to the adoption Google Wallet’s platform and NFC, says Nayar, is trying to get merchants to change their behavior. As my colleague Greg Kumparak wrote in his review of Google Wallet, merchant adoption is still limited.

Nayar says that mass adoption of NFC is still at least three years away but even then, the technology will not replace mobile payments all together. Of course, he explains that PayPal is watching the NFC space closely (by launching their own integrations), but the sense is that the company isn’t heavily investing in the technology because of some of these barriers to adoption.

An area where PayPal is investing in is a comprehensive solution for in-store merchants to integrate PayPal into the checkout experience. Later this year, PayPal will be rolling out a one-stop shop for merchants, both online and local businesses, to manage payments from customers. Details are sparse but PayPal says that new features will include location-based offers, making payments accessible from any device and offering more payments flexibility to customers after they’ve checked out.

And soon, you’ll also be able to use PayPal in physical payments gateways at stores as well (where you would normally complete the credit card swiping process), and will have the ability to access realtime store inventory, receive in-store offers, and real-time location-based advertising from stores. The company is expected to announce a number of in-store partnerships with large retailers in the near future.

Nayar says that PayPal’s solution is more complete for merchants, and is capitalizing on a huge factor in the end-to-end shopping experience—data. He explains that relevant data and personalization will play a big role in the new payments experience, so that PayPal’s 100 million-plus users will be able to see more relevant offers and experiences and merchants will be able to target customers.

PayPal isn’t the first payments company to go on the offensive against NFC. Keith Rabois, COO of mobile payments company Square, said last week at GigaOm’s Mobilize conference that NFC “has no value proposition for consumers and merchants.”

Still it’s hard to ignore the fact that Google, as well as other mobile tech companies like HTC, LG, Motorola, RIM, Samsung and Sony Ericsson, are making major investments in NFC. Even credit card companies are making bets on NFC as well. And MasterCard, who is a partner in Google Wallet, has said that NFC is a “five-to-ten year effort.” As my colleague Sarah Perez points out, the merchant adoption hurdle to NFC is valid, but contactless infrastructure is already in more locations than consumers may realize, even if it’s somewhat underused.

While there’s no crystal ball to tell us whether NFC will be around in a few years or ten years, clearly PayPal isn’t making a huge bet on the technology and is investing in other in-store technologies. However, even if NFC is years away from mass adoption, Google is gambling that being early to the game will help the company dominate the mobile payments market in the future. It will be surely be interesting to see whose foresight pays off in five years.

And in case you were wondering, Nayar says there are no updates to the status of that PayPal v. Google lawsuit.

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#Facebook vs. #Google+ – A Tale of the Tape

From Evernote:

#Facebook vs. #Google+ – A Tale of the Tape

Clipped from: http://feedproxy.google.com/~r/TheNextWeb/~3/59PIlw07uTc/

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It’s easy to draw comparisons between Facebook and Google+. Sure, the two products are both “social networks” in which you can add friends, share content, and interact. But the two are actually very different and serve very different purposes. A lot of people in the press decide to use headlines like this to make an interesting story, but once you really dive into each product experience, you can tell that the two are not alike at all. There is one battle though, and that’s a battle of developer agility, uniqueness, and user base. That’s the only “vs.” here.

The purpose

The purpose of Facebook is to connect friends and friends together, so that you can keep in contact with them. Facebook is where you announce a new relationship, show everyone who your mother is, and get kudos on your birthday. It’s a very personal experience, and with the new timeline profile display, the experience got even deeper and more personal.

Google+ on the other hand is more about discovery. Discovery of content, and perhaps making some new friends, or being impressed by a current friends interests in a new way. Sure, Facebook has a news feed and you can watch the links and videos trickle in there, but Google+ has a different experience, one that now includes search.

Google+ is driven by search, and Facebook is driven by human connection.

It’s a classic Robot vs. Human. There’s no “winner” here, the two are different experiences.

The agility

I’ve been watching Facebook and Google very closely for the past few years. The last Six months has been the most active for the two companies when it comes to social. It’s not so much a feature war, it truly is a battle of quality.

Facebook has done amazing things with Photos and Videos, and most people take it for granted. Its service is rarely disrupted, the way it displays photos and video are elegant, and it’s amazing to think that these projects were started during a famous Facebook hackathon.

Google+ is Google’s first real social venture. The company has been working on it for years we’re told, and it shows. The Google Hangout experience is amazing. People think of Skype first when they think of video conferencing, but honestly Google+ destroys them with its handling of a large room of people talking in a video hangout. The video switches as people talk automatically, that alone is absolutely awesome.

The speed is not as important as the quality of the work, but both companies have exhibited that each can do both. No wonder the two are battling for talent. The survival of the fittest is at play here.

The business

Again, this is a man vs. machine model. Sure, Facebook has algorithms, but those algorithms are based on interpersonal relationships and interactions. Google doesn’t focus on connections so much that we can see yet, and as usual is focused solely on data.

There is no “winner” here yet. I have said for years that “the people are the platform”, and I still believe it to be true. The people who use a service are vastly more important than the service they’re using. Zynga would not be so popular on the Facebook platform unless there were people obsessed with playing its games and sharing every single mundane milestone they hit on said games.

Facebook flopped with project “Beacon”, its way of using people to sell product. However, seeing Spotify’s early success on Facebook’s platform shows the true power of people. Spotify is going to be a huge company with huge success, and huge profits.

Google on the other hand bought YouTube. A purchase that goes overlooked quite a bit, and that’s exactly what it wants. We all use YouTube, and Google has added its search and Adsense infrastructure to it, and it’s a beast.

Two different models of monetization here using two different approaches.

The end game

You may very well want to use both services. It truly shouldn’t be a one or the other, or a one is better than the other thing. Black and white doesn’t apply here. Things aren’t binary, even when it involves computers.

Facebook will be around for a long time, don’t believe the hype-creep on that. The company is not MySpace, and Mark Zuckerberg is not Tom. He is brilliant, the team he surrounded himself is brilliant, and its doing things to enable us to engage with people we haven’t talked to in years, and people we talk to everyday in ways we didn’t think were imaginable.

Google has opened up the world’s information for us. By typing a word into a search box, we can immediately get all of the information that we want. In seconds. Remember when you forgot who starred in that movie you liked? You had to call your brother, mom, uncle, cousin, and best friend. That was BG. Before Google. Google changed the world, and continues to do so.

You may complain about changes, and you may complain about features, and you may want to start a vs. war with Facebook and Google and that’s fine, because everyone is entitled to an opinion.

The real truth is, that we use these services for free. We do absolutely pay with our information and data, but that data is something we’ve shared since the beginning of time. It’s just now being stored.

Why not use Facebook and Google+? You might end up being the true winner.

Sources: Photo

About the Author

Drew Olanoff is The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email drew@thenextweb.com

#Discovr, Great #Music #App for #iPad interactive map of the #Appstore

From Evernote:

#Discovr, Great #Music #App for #iPad interactive map of the #Appstore

After releasing the great Discovr Music app for the iPad, Filter Squad recently launched Discovr, a visualization app that behaves as a recommendation engine for Apple's large repository of apps.

Discovr provides an interactive map of the App Store and makes its easy to discover new apps for the iPhone & iPad. It has been a Number 1 app in 17 countries including the US, Japan, Australia, and Germany.

#Nike+ City Runs

From Evernote:

#Nike+ City Runs

Nike+ involves the placement of a sensor underneath the footbed of your Nike running shoe in order to collect data about where you've run, how long it took and where you can improve over time - since each individual run becomes part of a collective historical database. Even though Nike+ website already gives individual users a variety of features to make sense of their personal data, the collective analysis of this growing database is remarkably promising.

The interactive collective YesYesNo developed an installation for Nike's retail stores to visualize a year's worth of runs uploaded to the Nike+ website. With custom software, the installation plays back runs throughout three cities: New York, London and Tokyo. The runs showed tens of thousands of peoples' runs animating the city and bringing it to life. The software visualizes and follows individual runs, as well as showing the collective energy of all the runners, defining the city by the constantly changing paths of the people running in it.

maandag 26 september 2011

43% of #Twitter Users Access Twitter From a #Mobile Phone

From Evernote:

43% of #Twitter Users Access Twitter From a #Mobile Phone

The latest data on mobile phone usage is out, and the numbers show that mobile isn’t slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media.

MarketingCharts’ mobile research has found that people are increasingly using their mobile phones to access content on browsers, apps, and social networks:

  • In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their mobile device. That’s up by 2.2 percentage points from just 3 months prior.
  • Mobile apps are almost as popular as browsers; 37% of subscribers used downloaded apps.
  • Subscribers are also increasingly using social networks on their phones. In March, 27.3% indicated they used a social network on their mobile phone, up from 24.7% just 3 months prior.

The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. Although the vast majority of these people indicated they access these social networks on their desktop, they showed various rates of usage on their mobile phones.

  • 43% of Twitter users access their Twitter account via their mobile phone.
  • In contrast, Facebook had fewer users on mobile at 34%.
  • The lowest mobile usage was seen among LinkedIn users. Only 9% of LinkedIn users access the network on their mobile device.

These results show that, although the LinkedIn community isn’t accessing LinkedIn on their phones, the opposite is true for Twitter. Twitter users are using the network via mobile in huge numbers, and it’s likely this percentage will continue to grow.

Marketing Takeaway

Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can’t afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.

Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter’s popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!

Posted by Melissa Miller on Fri, Sep 23, 2011 @ 12:00 PM

vrijdag 23 september 2011

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

From Evernote:

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

At today’s F8 conference, Facebook detailed its massive reach into the mobile realm — announcing the social network now has over 350 million mobile users and is now working with over 475 mobile operators around the world to “deploy and promote Facebook mobile products.”

Here in the US most of us access Facebook via our Android or iOS devices, for example, but elsewhere around the world the company is working directly with mobile operators to make Facebook available on any device, whether it’s a smartphone or not.  In some cases, the operators themselves are even paying all the costs to make it happen.  It’s obvious that Facebook sees the future of its service on mobile devices, and it’s likely not via apps.

The so-called “Project Spartan” is a yet-to-be confirmed internal initiative with the goal of bringing Facebook to mobile devices via an HTML5 Web app in lieu of native mobile applications.  Not only does this approach remove the fragmentation and differing versions associated with having numerous mobile apps floating around, but also provides a much-needed bypass of all the app stores — namely Apple’s App Store and the Android Market.